The white-label add-on removes Support Station branding from customer-facing elements, letting you present a fully branded support experience.

What Is White-Label?

By default, Support Station branding appears in:

Support widget ("Powered by Support Station")
Knowledge base footer
Customer emails (subtle branding)

White-label removes this branding so customers see only your brand.

Pricing

Plan	White-Label
Free	Not available
Starter	$99/month add-on
Pro	$99/month add-on
Enterprise	Included

White-label is available as a $99/month add-on for Starter and Pro plans. Enterprise plans include white-label at no additional cost.

What White-Label Removes

Support Widget

Before (default):

"Powered by Support Station" footer text
Support Station logo in some views

After (white-label):

No third-party branding
Clean, brand-focused experience

Knowledge Base

Before (default):

"Powered by Support Station" in footer
Support Station attribution

After (white-label):

Your branding only
Professional, owned appearance

Customer Emails

Before (default):

Subtle Support Station mention in footer

After (white-label):

No third-party branding
Appears as your company's email system

AI Chat

Before (default):

Support Station attribution visible

After (white-label):

AI appears as your branded assistant
No external tool mentioned

Enabling White-Label

For Starter and Pro Plans

Go to Settings > Billing
Find White Label Add-on section
Click Add White Label ($99/mo)
Confirm the $99/month addition
White-label activates immediately

For Enterprise Plans

White-label is included in your Enterprise plan. Simply toggle it on in your billing settings.

Configuration

Once white-label is active, customize your branding:

Widget Branding

Go to Integrations > Widget
Customize:
- Colors (primary, background)
- Logo (optional)
- Welcome message
- Button text

Knowledge Base Branding

Go to Knowledge Base > Settings
Configure:
- Logo
- Brand colors
- Footer content
- Favicon

Email Branding

Go to Settings > Notifications
Customize:
- From name
- Reply-to address
- Email templates
- Footer content

Benefits of White-Label

Professional Appearance

Customers see only your brand
No "Powered by" distractions
Owned, enterprise-quality feel

Brand Consistency

Match your product's look and feel
Seamless customer experience
Unified brand presence

Customer Trust

Customers engage with your brand
No confusion about third parties
Builds direct relationship

Agency Use

If you're an agency providing support for clients:

Present as your service
No tool attribution required
Professional service delivery

White-Label Best Practices

Complete the Branding

After enabling, fully customize:

Widget colors and logo
KB appearance
Email templates
All customer touchpoints

Custom Domain

Pair white-label with a custom KB domain:

help.yourcompany.com (not yourcompany.supportstation.io)
Complete brand immersion
Better customer recognition

Consistent Voice

With branding removed, ensure:

AI tone matches your brand
Email templates reflect your voice
All content sounds like you

Canceling White-Label

To remove the white-label add-on:

Go to Settings > Billing
Find White Label Add-on section
Click Remove Add-On
Confirm cancellation

What happens:

Removal takes effect at end of billing period
Support Station branding returns
Pricing returns to base plan

FAQs

Can I try white-label before committing?

Contact sales about a trial period for evaluating white-label.

Does white-label affect functionality?

No. White-label only removes branding. All features work identically.

Is white-label per-organization or per-seat?

Per-organization. One $99/month fee covers all team members and customers.

What if I downgrade my plan?

White-label is only available on paid plans. Downgrading to Free removes white-label access, and branding returns. If you downgrade from Enterprise to Starter or Pro, you'll need to add the $99/month white-label add-on to keep branding removed.

Can I white-label partially?

No, white-label is all-or-nothing. You can't remove branding from just the widget but keep it in emails.

What about API integrations?

API responses don't include branding. White-label primarily affects customer-facing interfaces.

Comparison: Standard vs White-Label

Aspect	Without White-Label	With White-Label
Widget	"Powered by..."	Your brand only
KB Footer	Support Station	Your content
Emails	Attribution	Your brand
Custom domain	Available (Pro+)	Available (Pro+)
Price (Starter/Pro)	Base plan	+$99/month
Price (Enterprise)	Included	Included

What Is White-Label?

Pricing

What White-Label Removes

Support Widget

Knowledge Base

Customer Emails

AI Chat

Enabling White-Label

For Starter and Pro Plans

For Enterprise Plans

Configuration

Widget Branding

Knowledge Base Branding

Email Branding

Benefits of White-Label

Professional Appearance

Brand Consistency

Customer Trust

Agency Use

White-Label Best Practices

Complete the Branding

Custom Domain

Consistent Voice

Canceling White-Label

FAQs

Can I try white-label before committing?

Does white-label affect functionality?

Is white-label per-organization or per-seat?

What if I downgrade my plan?

Can I white-label partially?

What about API integrations?

Comparison: Standard vs White-Label

Is White-Label Right for You?

Consider white-label if:

Skip white-label if: