White-Label Add-On

The white-label add-on removes Support Station branding from customer-facing elements, letting you present a fully branded support experience.

What Is White-Label?

By default, Support Station branding appears in:

• Support widget ("Powered by Support Station")
• Knowledge base footer
• Customer emails (subtle branding)

White-label removes this branding so customers see only your brand.

Pricing

Plan	White-Label
Free	Not available
Starter	$99/month add-on
Pro	$99/month add-on
Enterprise	Included

White-label is available as a $99/month add-on for Starter and Pro plans. Enterprise plans include white-label at no additional cost.

What White-Label Removes

Support Widget

Before (default):

• "Powered by Support Station" footer text
• Support Station logo in some views

After (white-label):

• No third-party branding
• Clean, brand-focused experience

Knowledge Base

Before (default):

• "Powered by Support Station" in footer
• Support Station attribution

After (white-label):

• Your branding only
• Professional, owned appearance

Customer Emails

Before (default):

• Subtle Support Station mention in footer

After (white-label):

• No third-party branding
• Appears as your company's email system

AI Chat

Before (default):

• Support Station attribution visible

After (white-label):

• AI appears as your branded assistant
• No external tool mentioned

Enabling White-Label

For Starter and Pro Plans

1. Go to Settings > Billing
2. Find White Label Add-on section
3. Click Add White Label ($99/mo)
4. Confirm the $99/month addition
5. White-label activates immediately

For Enterprise Plans

White-label is included in your Enterprise plan. Simply toggle it on in your billing settings.

Configuration

Once white-label is active, customize your branding:

Widget Branding

1. Go to Integrations > Widget
2. Customize:
   • Colors (primary, background)
   • Logo (optional)
   • Welcome message
   • Button text

Knowledge Base Branding

1. Go to Knowledge Base > Settings
2. Configure:
   • Logo
   • Brand colors
   • Footer content
   • Favicon

Email Branding

1. Go to Settings > Notifications
2. Customize:
   • From name
   • Reply-to address
   • Email templates
   • Footer content

Benefits of White-Label

Professional Appearance

• Customers see only your brand
• No "Powered by" distractions
• Owned, enterprise-quality feel

Brand Consistency

• Match your product's look and feel
• Seamless customer experience
• Unified brand presence

Customer Trust

• Customers engage with your brand
• No confusion about third parties
• Builds direct relationship

Agency Use

If you're an agency providing support for clients:

• Present as your service
• No tool attribution required
• Professional service delivery

White-Label Best Practices

Complete the Branding

After enabling, fully customize:

• Widget colors and logo
• KB appearance
• Email templates
• All customer touchpoints

Custom Domain

Pair white-label with a custom KB domain:

• help.yourcompany.com (not yourcompany.supportstation.io)
• Complete brand immersion
• Better customer recognition

Consistent Voice

With branding removed, ensure:

• AI tone matches your brand
• Email templates reflect your voice
• All content sounds like you

Canceling White-Label

To remove the white-label add-on:

1. Go to Settings > Billing
2. Find White Label Add-on section
3. Click Remove Add-On
4. Confirm cancellation

What happens:

• Removal takes effect at end of billing period
• Support Station branding returns
• Pricing returns to base plan

FAQs

Can I try white-label before committing?

Contact sales about a trial period for evaluating white-label.

Does white-label affect functionality?

No. White-label only removes branding. All features work identically.

Is white-label per-organization or per-seat?

Per-organization. One $99/month fee covers all team members and customers.

What if I downgrade my plan?

White-label is only available on paid plans. Downgrading to Free removes white-label access, and branding returns. If you downgrade from Enterprise to Starter or Pro, you'll need to add the $99/month white-label add-on to keep branding removed.

Can I white-label partially?

No, white-label is all-or-nothing. You can't remove branding from just the widget but keep it in emails.

What about API integrations?

API responses don't include branding. White-label primarily affects customer-facing interfaces.

Comparison: Standard vs White-Label

Aspect	Without White-Label	With White-Label
Widget	"Powered by..."	Your brand only
KB Footer	Support Station	Your content
Emails	Attribution	Your brand
Custom domain	Available (Pro+)	Available (Pro+)
Price (Starter/Pro)	Base plan	+$99/month
Price (Enterprise)	Included	Included

Is White-Label Right for You?

Consider white-label if:

• Brand consistency is critical
• You're serving enterprise customers
• You're an agency reselling support
• You want a premium, owned experience

Skip white-label if:

• You don't mind subtle attribution
• Cost is a primary concern
• Internal tool (not customer-facing)
• Just getting started